--- title: A mobile wallet company revived 23% inactive customers with a 3.5% revenue increase description: Download the case study to learn more about the 4-steps framework of identifying and targeting inactive mobile wallet customers. image: https://info.subex.com/hubfs/A%20mobile%20wallet%20company%20revived%2023%25%20inactive%20customers%20with%20a%203.5%25%20revenue%20increase-1.jpg --- [![Primary Logo](https://info.subex.com/hs-fs/hubfs/Primary%20Logo.png?width=1976&height=625&name=Primary%20Logo.png "Primary Logo")](https://www.subex.com/) # A mobile wallet company revived 23% inactive customers with a 3.5% revenue increase **Overview** One of our leading mobile wallet clients in Africa was facing the challenge of Customer Inactivity. While the new customer acquisition rate was reasonable, almost 25% of those customers were becoming inactive after a month. We designed a 4-steps framework of identifying and targeting inactive mobile wallet customers leading to re-engaging 23% inactive customers. Download the case study. © Copyright SUBEX 2026 . All Rights Reserved. - - - - -