A mobile wallet company revived 23% inactive customers with a 3.5% revenue increase

Australian telco

 

Overview

One of our leading mobile wallet clients in Africa was facing the challenge of Customer Inactivity. While the new customer acquisition rate was reasonable, almost 25% of those customers were becoming inactive after a month. We designed a 4-steps framework of identifying and targeting inactive mobile wallet customers leading to re-engaging 23% inactive customers.

Download the case study.