A telco gained 3% market share & 4% revenue growth in 6 months with Subex ACT.

Reducing-Inactivity-ACT-Case-Study

 

Overview

The operator’s revenue plateaued in second year of operations negating any growth achieved through new customer acquisition. Subex ROC Insights team developed a three-pronged overall win back strategy consisting of the following methods: RFM Analysis, Cross-sell/Upsell Strategy, and Customer Feedback that helped them gain market share.

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