A2P messaging has seen tremendous success as it is increasing at a 40% rate. The expected number of A2P messages to be sent by 2023 will reach 3.5 trillion. To exploit this opportunity, Telcos need a full proof plan to realize the real benefits. With the high growth and opportunity to partner with a lot of unconventional partners from different industries, there are going to be unseen challenges in terms of operational efficiency, revenue loss, and fraud. But if CSPs can overcome these challenges, A2P is going to be one focus area to support the next phase of growth.
Listen to the Podcast on how CSPs can achieve better monetization for their A2P Messaging service.