---
title: Changing Dynamics of Content Partnerships- how to manage your content partners
description: To know how content partnerships are shaping the future CSPs, watch our on-demand webinar on the “Changing dynamics of Telecom content partnerships.”
image: https://info.subex.com/hubfs/Webinar_Changing%20Dynamics%20of%20Content%20billing.jpg
---

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### On-demand webinar

# Changing Dynamics of Content Partnerships- how to manage your content partners

**Agenda** :

- How content partnership is different from traditional interconnect partnerships?
- What are the challenges of content partnerships?
- New economic models and complex contracts prevalent in the industry
- Need for zero-touch options to optimize OPEX
- Non-linear what-if analysis to manage payments and negotiations
- Deriving value and growth from content partnerships

## Speakers

![sunay1](https://info.subex.com/hs-fs/hubfs/sunay1.jpg?width=200&name=sunay1.jpg "sunay1")

#### Sunay Zelawat

Sr Product Director – Partner Management

*Sunay currently serves as the Product Director of Partner Management portfolio at Subex. He specializes in Telecom Partner Settlement, Digital Billing, Route Optimization and Interconnect Billing. He has 12+ years of experience in the Telecom Industry. He is also a keynote speaker in forums like GSC and an active contributor to online forums related to partner settlement.*

![Prakash Srinivasan](https://info.subex.com/hs-fs/hubfs/Prakash%20Srinivasan.png?width=300&name=Prakash%20Srinivasan.png "Prakash Srinivasan")

#### Prakash Srinivasan

Director, Business Solution & Consulting

*With over 16 years of experience, Prakash brings a rich blend of diverse strengths and experience, encompassing techno functional design, implementation & services, operations, consulting, digital transformation and business development. In his current role at Subex, Prakash has proven a high level of business sense with customer focus, technical aptitude, predictive and prescriptive analytical ability to excel.*

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