Apart from voice calls, mobile phones have become a preferred source for lifestyle activities such as Internet surfing, email, music, news bulletins, video on demand (VoD), social networking, banking, paying bills and other such related activities. The potential of facilitating the mobile users via value added services (VAS) in their daily life is enormous and untapped to its full potential. Content services / VAS are fast growing areas among operator offerings and are a climbing source of revenues. However, this market is often the victim of regulatory charges leading to reduction in revenue shares. This point of view on “Content Settlements: Are Operators in Control?” takes a closer look at the area and how Operators can leverage on the opportunity.
Read the Point of View document here.