What's in the Whitepaper?

The ease of transacting online is seeding digital payment startups across the globe, each one juggling for greater customer mindshare. Ad-hoc marketing campaigns designed to spur customer action often have limited outcomes because they do not target the right customers. For telecom carriers, this kind of customer inactivity directly impacts overall revenue. This paper provides a four-step framework for mobile operators to gauge customer inactivity using techniques of feature generation. It also explores how the outcomes of customer inactivity analytics can help improve the effectiveness of marketing campaigns.

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