Your customers’ demands are changing; and today the demand lies in watching high quality videos on the move. After all, mobile video traffic now accounts for more than half of all mobile data traffic. This is a massive explosion of demand, one which telcos around the world are struggling to meet. And with the rising popularity of Netflix, Hulu, Amazon Prime, YouTube, HBO, etc. and the rising video resolutions, the challenge is only slated to increase.
In this Point of View, we delve deeper into how 4G can be the solution to delivering a seamless customer experience, and the challenge CSPs are facing in this regard.