What's in the Point of View?

Application to Person (A2P) messaging is an emerging revenue stream for operators looking to offset rapidly declining revenues from traditional services with new business models. However, fraud inevitably follows where there is legitimate revenue, and A2P SMS is no exception. This Point of View will take you through the trends of the A2P market, players in the A2P SMS ecosystem, the impact of A2P Bypass Fraud, the scale of losses, and the way forward.